We’re not just another streetwear brand—we’re born in Dubai, built for the streets. While others chase trends, we build a movement.
• Streetwear with a purpose – We redefine “for the streets” as a badge of confidence, not a stereotype.
• More than fashion, it’s a mindset – Every drop is about stepping into your power, owning your moment.
• Fast, exclusive, and hype-worthy – Limited drops, real culture, and no waiting—just pure drip.
• Rooted in Dubai, inspired by the world – We move at the city’s speed, blending global energy with local grit.